‘Hair wellness’ specialist Vegamour has introduced three new products ($38 each) to its plant-based HYDR-8 Collection (Shampoo & Conditioner: $38; Mask: $52).

According to the brand, “the collection transforms dry or dehydrated hair and fights frizz with powerful plant-based ingredients including the brand’s signature Karmatin, a vegan alternative to keratin.”

They point to clinical results which showed that after just one use, HYDR-8 left hair 15x more hydrated, 3x stronger and hydrated for 72 hours.